"Brother, Can You Spare a Dime?" An Introduction to Philanthropy and Fundraising
J Am Coll Radiol . 2021 Apr 28;S1546-1440(21)00296-9. doi: 10.1016/j.jacr.2021.04.003. Online ahead of print.
William R Brody, Elliot K Fishman, Linda C Chu, Steven P Rowe
There is a sense in some circles that university presidents are people who live in large houses and beg for a living. Although there may be some truth to that, we have the advantage of selling a great product: We are selling knowledge. People want to invest in that product and want to help bring that product to as many consumers as possible. Funding is the key to research and comes from granting agencies such as the National Institutes of Health and from sponsored work from corporations, but increasingly comprehensive universities are relying on private foundations and individual donors to support their mission of research, education, and service. Whether you are a newly appointed assistant professor of radiology, a dean of the medical school, CEO of a health system, or a university president, knowing how to raise funds is critical to your success and the success of the department or organization you represent. As a faculty member, competing for a National Institutes of Health grant requires the same skills I developed to raise charitable donations for Johns Hopkins and the Salk Institute.
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