by William Degbey, Benjamin Laker, Baniyelme Zoogah, Sanjay Kumar Singh and Ghulam Murtaza

Leaders tend to define culture in terms of values, purpose, and belonging. They craft mission statements, create recognition programs, run offsites, and roll out engagement initiatives�all designed to signal what the organization stands for, influence how people work together, and reinforce what behaviors are rewarded. But much of that effort overlooks the everyday interactions through which culture is actually experienced.