If Trust Is So Important, Why Aren't We Measuring It?

by John Blakey
Summary
As stakeholder expectations grow and organizational life becomes more complex—especially with remote work, social accountability, and generational shifts—leadership trust is under more scrutiny than ever. Yet many organizations still treat trust as a gut feeling rather than a trackable variable. Leadership trust is a measurable, manageable business asset, and leaders need to start treating it like any other strategic variable: visible, monitored, acted upon, and benchmarked. There are four key steps C-suite leaders and boards need to follow to measure trust effectively: 1) Decide on a measurement tool; 2) monitor; 3) actively manage; and 4) benchmark.

If Trust Is So Important, Why Aren't We Measuring It?