Matching the Message to the Audience-Understanding What Your Customer Needs to Hear

Shenan Reed, Elliot K Fishman, Linda C Chu, Steven P Rowe, Charles K Crawford
J Am Coll Radiol . 2025 Feb 7:S1546-1440(25)00106-1. doi: 10.1016/j.jacr.2025.02.004. Online ahead of print.
Although advertising is still largely considered multimodal, digital media is overwhelmingly the most popular current forum for most consumers.

Matching the Message to the Audience-Understanding What Your Customer Needs to Hear