Media Leadership: Change Management.
J Am Coll Radiol. 2017 Jun;14(6):848-849.e1. doi: 10.1016/j.jacr.2017.01.014. Epub 2017 Mar 20. Grossman KA1, Fishman EK2, Horton KM2, Raman SP3.
The New Reality of Media
The manner in which one would define this moment in time in the media landscape could vary dramatically depending on whom you ask. Some would say that this is a most exciting time in media, with a large number of exciting opportunities for those who have insight into rapidly changing market trends and the courage to change course rapidly, although there are certainly many others who would argue that this is the scariest time in media and one in which the future of many long-lasting media companies might be in long-term danger. There is little doubt that the media landscape has changed quite dramatically since the Internet collapse of the early 2000s, and since that time we have seen a number of new companies emerge, including Google, Facebook, and Instagram, along with many others, whereas other Internet stalwarts of the 1990s have since fallen by the wayside. This new reality can be seen not only in the companies themselves but in the media technology we use as well, especially when one considers that the original iPhone debuted only in 2007 and the original iPad in 2010. These rapid changes have dramatically altered the business landscape for innumerable companies in the media space, creating a new extensive network of relationships between many different types of media companies that are trying to survive. The real question, in this time of rapid change, is how you figure out what is coming next and not just survive as a company but thrive in the coming years. Although we work in very different industries, the dramatic changes being experienced in health care do have some parallels with those we have experienced in the media industry, and hopefully the lessons I discuss will have some salience for your own challenges.