The Culture of Hospitality.
J Am Coll Radiol. 2017 Feb;14(2):269-271.e1. doi: 10.1016/j.jacr.2016.10.007. Epub 2016 Dec 24.
Bayer N1, Fishman EK2, Horton KM2, Johnson PT3.
I opened my first Saxbys in 2005 on a corner in Atlanta, Georgia, directly across the street from one of the first and busiest Starbucks (Fig. 1). If we were going to fail, we were going to fail fast. My business plan was to create an experience that made lives better. My vehicle was coffee and my funding was my credit card. Before entering the business, I was a consultant in a logistics and supply chain company, so coffee wasn’t on my expected career trajectory. I reached a point in my life where I wanted to be in a profession that was entirely people oriented and would allow me to truly make a difference in people’s lives. My interest in the coffee business was less about my passion for great coffee and more about creating a warm, hospitable atmosphere, which became integral to selecting our first location.